Thursday, 11 June 2009

Bad ad deluxe

You know what I hate? These ads.

H.A.T.E. them! Here, have a look:

and this one...

It's not the nekkedness that rubs me up the wrong way. Really, it's not. I've never been a prude and so I'm pretty okay with flashing breasts and other body parts. At times I even encourage it!

But in this case, I just think the ads are horrible and tacky. Eeuw. I can't even put my finger on it exactly. I just dislike them immensely.

'You'll want to show it off'? Yeah sure, but unless you're a stripper surely there are more subtle - classier - ways of doing so.

Just saying.

I don't mean to sound all women's lib and stuff (not that there's anything wrong with that), but I've got the sneaky suspicion that the 'creative' team behind these ads may be guys. Just a feeling. It's like that tv ad for sanitary products that finishes with the tagline: "Have a HAPPY period". Happy?!?!? Are you frikken' kidding me?!?!?!? Let's be clear about this. A period may be many things but 'happy' is NOT ONE OF THEM. It doesn't have to be bad, but happy? No. And I'm sure there's not a woman on the planet who would disagree*. So again, I'm thinking maybe, just maybe, the tagline for that ad was coined by a male copywriter.

Anyway, regardless of whether the bust cream ad was driven by a male or female team, I still think it's a crap ad. Maybe I'm being silly over nothing but c'mon, you don't advertise Viagra using pictures of triumphant erections. And that's a good thing! :)

* The only time when 'happy' and 'period' do work together is when your period is late and you start to suspect the worse. Then, when 'granny and the red ferrari' do eventually pitch, yes, there is a moment of happiness. But it's fleeting. Oh-so-fleeting.


Emma Jackson said...

I couldn't agree with you more... I actually wrote about these on my blog too, when I first saw the ads:

Fluffy Pink Thing said...

:) Yup, downright nasty stuff :p

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